What's Next in Mobile Applications for the Front Office

It is essential to provide a simple approach to the front office for digital transformation through applications designed to operate on mobile devices. The importance of this can be measured by dramatic improvements to efficiency and the results can be achieved through better customer experience and more effective marketing and sales.

Join Ventana Research CEO and chief research officer, Mark Smith, to learn insights on the trends and use cases that can help your organization establish the digital experience your employees deserve. You’ll discover:

• How digital innovation with pervasive use of mobile technology transforms your front office actions and decision-making
• Where analytics and information optimize customer experience and revenue objectives
• How the new generation of mobile applications provide the ability to optimize performance
• The five best practices for mobile applications